The number this turns on — how many bookings that room would actually get in your town — is published nowhere, and we will not invent it for you. Neither is what your market pays for a room, or what a compact sample corner would do to your casket revenue. Set the sliders to your own figures; the arithmetic is yours, and it is willing to come out against the idea.
How many bookings a month would that room really get? Not the best month — the ordinary one. Nothing below means anything until you answer it, so it starts empty rather than starting flattering.
Illustrative arithmetic on the figures you entered, not an appraisal or a projection. It excludes catering, any salary you already pay, and the cost of money. Assembly occupancy, egress, ADA and food service are your authority having jurisdiction’s call before any of this is real.
Start here. Everything else is arithmetic on this number.
The honest unknown. If a compact sample corner replaced the full floor, would merchandise revenue fall? Nobody can answer that for your firm, so it starts at zero and it goes negative. Move it to what you actually believe.
Your room seats about 60 guests at tables. At the assembly-with-tables occupant load your building official will apply (15 net sq ft per person). That is a code floor, not a comfortable room — plan on fewer.
The starting positions come from the post below, not from us: a light refresh — paint, lighting, furnishings, A/V, a compact sample corner — at about $25,000, and an $800 average booking, the middle of its own $350–$1,500 package range. Event-rental rates vary hard by market, so the one that matters is yours.
Every figure in the statement is one you entered or arithmetic on figures you entered. Bookings a year is your monthly number times twelve. “Booked per year” is that times your fee. “After event costs” subtracts what you told us one event costs to run. The headline adds your casket-revenue change, which is usually a subtraction. Payback is your conversion cost divided by the monthly share of that headline.
The seat count is the only figure that comes from outside your inputs: 15 net square feet per person, the occupant-load factor for assembly with tables and chairs in the International Building Code. It is what a building official applies, which makes it a legal ceiling rather than a comfortable one. A room at exactly that density is full.
The sliders start at a light refresh of about $25,000 and an $800 average booking. Both come from the post this page was built alongside — the $800 is the middle of the package range it publishes, $350–$650 for a reception and $950–$1,500 for a celebration and reception together. They are starting points so the page is not blank, and they are the first two things you should change.
What we deliberately do not do is guess your bookings, your market’s rate, or what moving caskets to a sample corner would cost you in merchandise. Those three decide the answer, they are different in every town, and a calculator that filled them in for you would be selling rather than counting. If your numbers say the conversion does not pay for itself, this page says so.