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VisibilityAug 17, 2026 · 13 min

Should your funeral home run Facebook ads? What 2 campaigns and $437 showed

We ran Facebook ads twice, 5 months apart, for $437.68 total. The cost per lead barely moved. Where the leads came from changed completely.

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IndustryAug 14, 2026

What happens to unclaimed ashes? Your state sets the clock

Unclaimed cremated remains are governed by state law, and three states we read raw span 121 to 270 days — differing in shape, not just length. What the statutes actually require, what you may lawfully do, and the shipping rule that changed.

IndustryAug 13, 2026

Washington's statute lists 4 ways to lay a body to rest

RCW 68.50.110 names burial, cremation, alkaline hydrolysis, and natural organic reduction in a single sentence — and NFDA's 2025 numbers say the interest is real. How to read the moving disposition map without quoting a wrong count.

IndustryAug 12, 2026

What the VA actually pays toward a veteran's funeral in 2026

Service-connected deaths draw up to $2,000. Most others draw $1,002 plus a matching plot allowance, on rates that step up each October. The surviving spouse is usually paid automatically, with no claim to file — a fact worth a funeral director's five minutes.

CraftAug 11, 2026

A stress relief plan your funeral home can actually run

Arrangements inside 24 to 72 hours, several funerals in a day, routine on-call. Compassion fatigue is the predictable output of that schedule. A written plan your funeral home can put on the wall, in 4 parts.

IndustryAug 10, 2026

Should funeral homes be converting their casket display rooms into event spaces?

SCI's own annual report says it is spending capital turning casket selection rooms into event rooms. Before your funeral home touches a wall, ask your arrangers how many families held last year's receptions somewhere else. That count is the business case.

BenchmarksAug 9, 2026

Benchmarking public funeral companies in 2026: SCI, Carriage, and the Park Lawn lesson

SCI and Carriage's FY2025 filings as a benchmark lens for independents: price-led growth on falling volume, a consolidator shrinking on purpose, a $17 billion backlog — and the numbers Park Lawn's take-private removed from print.

IndustryAug 8, 2026

Should you buy a funeral home or start one?

Buying a funeral home buys call volume on day one. Starting one means carrying fixed overhead for 12 to 36 months while the calls arrive. One number decides it: monthly overhead divided by gross margin per case.

Pre-needAug 8, 2026

The pre-need trust Medicaid can't count — $127,750 a year meets a $2,000 limit

An irrevocable funeral trust is exempt from the Medicaid spend-down in every state — and it's the one shelter that doesn't trip the five-year look-back.

IndustryAug 7, 2026

How an independent funeral home wins locally against SCI: 5 moves

SCI holds about 18% of industry revenue by its own filing. The other 82% is local. 5 moves a one- or two-location funeral home can make this week, none of which need an enterprise budget.

RemembranceAug 7, 2026

Generative ghosts — when a family asks for the deceased to talk back

AI avatars of the dead are purchasable now, from $5 chatbots to $15,000 voice clones. A funeral director needs a position before a family asks. Here's ours.

IndustryAug 6, 2026

Mortuary school enrollment is at a record — so why can't your funeral home hire?

7,193 students are in mortuary programs, the most since tracking began. The shortage is real anyway — because it was never a recruitment problem. It's retention and geography.

ObituariesAug 5, 2026

The family wrote the obituary with ChatGPT — now what?

AI drafts an obituary in seconds, and it reads finished. The funeral home's job just moved from writing the record to guaranteeing it's true.

CraftAug 4, 2026

OSHA's formaldehyde standard is a calendar, not just 3 numbers

Everyone recites 0.75 ppm. The standard's real content is a schedule — monitoring every six months, training annually, records kept for 30 years.

IndustryAug 3, 2026

Social Security's $255 death payment comes with a two-year clock

The $255 lump-sum death payment is a cap that became the benefit — and it expires two years after the death. The director is the one in the room in time.

IndustryAug 2, 2026

Who gets your funeral home?

Three in four owners have no succession plan. The three ways a funeral home changes hands — and what the owners who chose did first.

IndustryAug 1, 2026

Seven in ten cremations now skip the funeral — the gathering moved

Direct cremation is now the most common disposition in America — and the remembrance didn't disappear with the service. It moved off the funeral home's books. Where it went, and how a 1–3 home operation follows it.

VisibilityJul 24, 2026

The independent funeral home vs. the consolidator, as the AI tells it

Corporate groups bring marketing budgets. Independents bring the better story. Answer engines, it turns out, mostly reward whoever writes theirs down.

ObituariesJul 23, 2026

Obituaries are the town's record — and you are its keeper

As local newspapers fade, the funeral home's obituary page is quietly becoming the community's archive of its own people. That role carries weight — and earns visibility.

IndustryJun 18, 2026

The quiet work of modern funeral care

Technology earns its place in a funeral home by disappearing into the work — and the few tools a family does see should feel like part of the service, never like software.

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